Accelerated Cure Project - newsletters and banners
art direction, layout
The Accelerated Cure Project for Multiple Sclerosis (ACP) is a non-profit dedicated to reframing the research surrounding Multiple Sclerosis. Their goal is to be a leader in the conversation around MS, generating new patient data and, ultimately, finding a cure for a disease that affects more than 400,000 people nationwide and millions around the world.
As with many non-profits, one of ACP's biggest challenges is communicating the importance of their mission and engaging their audeince. They have a strong staff and a passionate base of supporters, but their intiatives rely on increased participation from the MS community. Their previous newsletters had always been digital PDFs that were emailed out to ther network. They needed a more direct way to reach individuals and expand their influence.
Process
existing creative
Given the wealth of information that is now sent through online communications, I didn't think that continuing with an digital newsletter was the right course for ACP. Even the most beautifully designed piece would still represent more of the same. However, in a world where digital content has nearly become white noise, there is a new immediacy to a physical newsletter. I advised that ACP create semiannual print newsletters to update their network on the organization's development.
Final Design - Spring 2014
front cover
front cover (detail)
page 2 and 3
page 4 and 5
page 6 and 7
page 7 (detail)
page 8
Final Design - Fall 2014
cover
page 2 and 3
page 4 and 5
page 6 and 7
page 8
Of course, no organization could completely eliminate digital communications. To accompany the print newsletters, I also designed a couple of e-mail banners to use for short-form messages.
Final Design - E-mail Banners
