Article Club is a Washington, DC-based start-up that provides an online forum for people to share current news articles amongst a group of friends from a variety of backgrounds. The founders wanted a logo that spoke to the collaborative nature of the website. They wanted to capture both the fun and intellectual side of their mission. Chiefly, they were drawn to current social media identities and asked for something that would fit seemlessly alongside other social platforms, such as Twitter, Skype, LivingSocial, etc.