Exaptive, Inc.: Promotional Animation

animation

This animation serves as an introduction to Exaptive, Inc., a software development company that creates online analytic and data visualization applications. Using a trapezoid as a stand-in for the modular analytics Exaptive builds, the animation walks potential cleints though Exaptive's customized design and development process.

Process

In looking at the company's website for design references and assets, I came across a process graphic which I thought would translate perfectly into an animated video. I knew I had to find a way to connect these graphics together. By casting a "main character", I could create a more cohesive narrative rather than risk the piece becoming an animated slideshow. I used the trapezoid shape, the primitive in Exaptive's logo, as a stand in for their process of designing custom analytics applications, combining them to dive deeper into data, and visualizing the results in ways that illuminates previously unseen trends.

existing creative

storyboard