Moet Hennessy Proposal

art direction, layout, mock-ups

Although, on the surface, The Daily Dot does not seem well suited to partner with luxury brands, our proposals tell a different story (especially when we come up with an idea like a champagne serving robot to cater our CES floor coverage). Capturing The Daily Dot's young, affluent, educated audience is critical any luxury brand, meeting them at the most crucial time for converting first time buyers into lifelong brand champions. When we pitched our branded content to Moet Hennessy, we knew we had to position our site and our ideas in a light that would resenate with the most popular champagne brand in the world.