Role: Visual Identity and Collateral Design
Project Type: Visual Identity, Marketing
Every academic year, 10 prominent working artists are invited to give a public lecture at the Pratt Institute as part of the Visiting Artist Lecture Series. For the 2012/2013 iteration, the program needed a full visual identity, including a logo, promotional posters that would hang around Pratt's campus, postcards to be passed out or mailed, and a website that would host pre-event information as well as presentation video following the lectures.
full set of 10 posters
full set of 10 postcards
direct mail postcard
full homepage with rollover state
artist page with lecture video