Role: Visual Identity and Collateral Design

Project Type: Visual Identity, Marketing

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Every academic year, 10 prominent working artists are invited to give a public lecture at the Pratt Institute as part of the Visiting Artist Lecture Series. For the 2012/2013 iteration, the program needed a full visual identity, including a logo, promotional posters that would hang around Pratt's campus, postcards to be passed out or mailed, and a website that would host pre-event information as well as presentation video following the lectures.