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Role: Visual Identity and Collateral Design

Project Type: Visual Identity, Marketing

Every academic year, 10 prominent working artists are invited to give a public lecture at the Pratt Institute as part of the Visiting Artist Lecture Series. For the 2012/2013 iteration, the program needed a full visual identity, including a logo, promotional posters that would hang around Pratt's campus, postcards to be passed out or mailed, and a website that would host pre-event information as well as presentation video following the lectures.

full set of 10 posters

poster (detail)

full set of 10 postcards

standard postcard

direct mail postcard

full homepage with rollover state

artist page with lecture video

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